Randy KrumDesigner | Author | Instructor | Speaker

Randy Krum

Designer | Author | Instructor | Speaker


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2023 Flags of the Women's World Cup

2023 Flags of the Women's World Cup

The 2023 Women’s World Cup Flags infographic from UK Featherflags takes a currently popular topic in the news, and makes it relevant to the publishers business of making flags. This is the content they know about best.

From the publisher:

[This infographic] takes a look at the flags for the different countries in the 2023 FIFA women's world cup which is taking place from 20 July to 20 August 2023 and is jointly hosted by Australia and New Zealand.

Check out this handy design to view the flags for the countries in the various groups of the tournament along with some interesting facts.

I like the simple infographics that tell one story really well. Not a lot fo text, and the flag images are the highlight of the infographic design. I love that they included the URL to the infographic landing page in the footer! Many people will share or repost an infographic without providing a link back to the original. This makes it easy for readers to track down the source and learn more if they were interested.

This design is missing a few things:

  • I prefer to include the publisher’s logo on the infographic somewhere (usually in the footer). This only mentions the publisher’s website in text as part of the subtitle. It’s easy to miss, and that loses the publisher’s benefit of releasing the infographic in the first place.

  • It’s missing some type of conclusion or call-to-action at the end. What should readers do after reading the infographic? It doesn’t have to be a hard sales pitch. Visit the website, sign up for our newsletter, learn more about flags on our site, etc. What action should the reader take after enjoying the infographic?

  • Copyright or Creative Commons license.

Thanks to David for submitting the infographic!

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