Visualizing Apple's Release Patterns Accurately Predicted 2021 iPhone Event

Apple just announced the 2021 iPhone event date of September 14, 2021, which is exactly the date that my Apple Release Patterns visualization graphic predicted when I updated them just before the World Wide Developers Conference (WWDC) in May 2021.

I’ve been visualizing the release date patterns of Apple products for many years now, and the pattern for the iPhone is especially consistent year-over-year. So consistent, that I also release a prediction of the date for the next Apple iPhone event. This year the iPhone Release Pattern nailed it! You can see how consistent they have been since Tim Cook moved the iPhone announcement events to September in 2011 in the longer timeline infographic:

I maintain visual Release Patterns for all of Apple’s major product lines, so you can always figure out “When did they last update that?” before you make that purchase decision.

As humans, we like to see patterns in the data, it helps us understand the world around us. It’s often much easier in a visualization than trying to find a pattern in a table of numbers. As a Discovery tool, data visualization helps us find insights in the data.