Aflac Brunch Commercial #BadDataViz Error

Feb 20

Feb 20 Aflac Brunch Commercial #BadDataViz Error

Pancakes ≠ Eggs!

This commercial really bugs me! When you visualize information, you need to get the data visualization right! Don't tell people that Aflac is like the pancakes, and then highlight the eggs in the data visualization!

This comes from the shortened version I've seen through the CBS app of this longer commercial, which doesn't make this error. The long commercial is fine.

Whoever shortened this commercial, just didn't care enough to get it right!

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Randy Krum

Randy Krum is an infographics and data visualization designer, author of the book, “Cool Infographics: Effective Communication with Data Visualization and Design,” and instructor of Infographics and Data Visualization Design at Southern Methodist University's Continuing and Professional Education program (CAPE). Randy also runs the popular website, Coolinfographics.com. Started in 2007, the site has grown into one of the most influential infographic sites online, handling up to 50,000 unique visitors a day. He is the Founder and President of InfoNewt, his design company that designs infographics and visualizations for clients used for both online marketing and internal communications. Randy speaks at conferences, universities, corporate events, and government agencies about infographic design, data visualization methods, visual content marketing, and the effective use of visual information. Learn more at RandyKrum.com

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