The Design Client Engagement Poster argues that a positive client experience can lead to a sustainable business. The poster separates the experience into 3 phases. The Pre-Service Phase is about client’s expectations, the Service Phase is about the client’s experiences, and the Post-Service Phase is about client satisfaction/dissatisfaction. This poster can be found on Design Client Engagement.com and is available for purchase for $25 + shipping here.

A positive client experience with your service can lead to more clients and ultimately, a sustainable business. A service does not exist in isolation; it is a string of experiences made up of touchpoints over time. Like a chain that will break at the weakest link, the client experience will break at the weakest touchpoint.

Cool visual explanation design created by Matt Pasternack from Nack Creative can be found on www.designclientengagement.com!